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Gear Pricing Study 2026

We analyzed pricing data across 195 categories to help you understand what gear costs and where the best deals are.

195
Categories Analyzed
47229
Products Tracked
Category Products Avg Price Median Range Avg Discount
Baits & Lures 2718 $7.81 $6.29 $1.07 - $211.5 9%
Magazines 2443 $34.93 $25.99 $6.99 - $519.99 0%
Handguns 2004 $743.09 $603.99 $115 - $9239.99 12.9%
Reloading Supplies 1693 $42.62 $26.59 $1.99 - $899 12.1%
Sporting Goods > Outdoor Recreation 1646 $427.49 $125.62 $2 - $4499 1%
Ar-15 Parts 1604 $85.42 $40.99 $0.49 - $1306.99 0%
Rifles 1523 $1349.65 $929.99 $79.99 - $13510.99 12.5%
Handgun Parts 1431 $117.69 $82.99 $1.99 - $1062.99 3.4%
Gun Accessories 1397 $38.22 $25.99 $1.79 - $1229.99 14.4%
Ammo 1188 $27.3 $23.81 $3.25 - $633.29 24%
Nc - Apparel 1172 $35.93 $33 $24 - $75 0%
Gun Care 1082 $37.98 $18.99 $1.45 - $1540.99 0%
Optics Accessories 1067 $103.1 $76.99 $5.99 - $450.99 0%
Ammunition 998 $44.26 $32.99 $4.99 - $499.99 0%
Shirts 894 $33.58 $29.99 $13.49 - $85 9%
Optics 837 $803.87 $429.99 $16.99 - $7999.99 0%
Iwb Kydex Holster 796 $44.62 $44.95 $41.95 - $52.95 0%
Holsters 741 $58.02 $51.99 $12.99 - $234.99 0%
Muzzle Devices 700 $67.19 $59.99 $2.49 - $1299.95 1.5%
Terminal Tackle 697 $14.81 $5.39 $0.89 - $249.99 7.6%
Gun Parts 691 $75.14 $34.99 $2.99 - $1499.99 0%
Rifle Parts 681 $259.2 $139.99 $2.99 - $2240.99 1.8%
Owb Paddle Kydex Holster 652 $49.82 $49.95 $46.95 - $57.95 0%
Ar Parts 624 $122.63 $70.62 $0.99 - $999.99 10.2%
Rods, Reels, & Combos 617 $136.22 $107.99 $4.49 - $625 4.4%
Shotguns 616 $971.57 $689.49 $99.99 - $13150 14.6%
Rifle Scopes & Optics 556 $298.46 $114.99 $5.59 - $2999.97 6.4%
Knives 551 $105.04 $60 $4.99 - $600 5.2%
Sporting Goods > Outdoor Recreation > Camping & Hiking 524 $72.33 $31.95 $1.59 - $1759.99 0.8%
Shooting Gear 504 $73.13 $39.99 $3.99 - $800 0%
Magazine Accessories 502 $22.79 $17.99 $2.99 - $225.99 3.9%
Fishing Accessories 484 $16.05 $6.29 $0.89 - $179.99 9.5%
Gun Cases 435 $76.52 $59.99 $5.99 - $350.99 0%
Ar Rifles 434 $1458.88 $1209.99 $379.99 - $18230.99 13.2%
Lights & Lasers 424 $162.47 $119.99 $4.49 - $1599.99 0%
Storage 419 $60.43 $34.99 $3.79 - $479.99 0%
Shotgun Parts 382 $81.49 $67.6 $4.99 - $409.99 2.2%
Shooting Accessories 361 $53.12 $20.59 $1.19 - $899.99 19.2%
Archery Equipment 359 $82.68 $39.99 $4.59 - $1399.99 4.6%
Outside Waistband Holster 358 $54.27 $47.04 $8.79 - $271.99 16.8%
Scope Accessories 352 $74.01 $49.34 $3.99 - $360.99 15.5%
Eye & Ear Protection 350 $62.05 $27.99 $0.99 - $849.99 4.3%
Handgun Ammunition 293 $39.71 $27.29 $6.99 - $699.99 21.3%
Rifle Ammunition 283 $59.31 $36.99 $9.99 - $1154.99 17.6%
Pants/Bottoms 272 $56.32 $44.99 $24.99 - $125 4.6%
Inside Waistband Holster 265 $45.94 $41.99 $9.89 - $186.99 16%
Tuckable Iwb Kydex Holster 262 $48.88 $49.95 $46.95 - $57.95 0%
Hunting Accessories 257 $39.92 $15.99 $0.89 - $1149.99 6.9%
Shooting Targets 257 $52.91 $15.99 $4.99 - $529.99 0%
Training Gear 227 $121.88 $58.99 $8.99 - $899.99 0%
Cleaning & Finishing 201 $15.23 $9.77 $1.59 - $200.99 26.2%
Shotgun Ammunition 195 $33.64 $24.99 $3.99 - $159.99 19%
Hydration 186 $55.99 $37.99 $8.49 - $344.99 3.2%
Ak Rifles 179 $1024.13 $999.99 $399.99 - $2895.99 3.1%
Railed Uppers 172 $499.84 $444.99 $179.99 - $2850.99 31.6%
Scopes 171 $878.85 $599.99 $41.99 - $3299.99 18.3%
Folding Knives 169 $95.99 $61.99 $10.99 - $492.99 12.8%
138 165 $392.1 $79.99 $9.99 - $3549.99 0%
Gun Storage 162 $43.55 $23.79 $2.59 - $357.99 19.1%
Iwb Kydex Plus Line Holster 160 $63.45 $63.45 $61.95 - $64.95 0%
Ar Pistols 148 $1312.1 $1317.05 $279.99 - $3520.99 15.1%
Tackle Storage 142 $28.92 $15.97 $3.59 - $152.96 9.4%
Air Guns 135 $78.36 $17.59 $2.79 - $569.99 18%
Tactical 135 $1442.38 $999.99 $129.99 - $16995 16.1%
Handgun Magazines 126 $34.16 $31.29 $6.99 - $178.99 22.1%
Vehicles & Parts > Vehicles > Motor Vehicles > Off-Road And All-Terrain Vehicles > Atvs & Utvs 125 $411.49 $350 $21.95 - $1522.49 0%
Gun Care & Accessories 124 $16.94 $13.99 $1.99 - $29.99 0%
Ar Lowers 121 $282.4 $229.99 $49.99 - $769.99 25.9%
Blackpowder 121 $53.25 $17.59 $4.59 - $615.99 11.9%
Iron Sights 118 $85.85 $87.49 $5.79 - $246.99 13.4%
Fishing Clothing 113 $129.97 $98.99 $8.99 - $382.5 6.8%
Fishing Boat Gear 112 $292.76 $37.34 $2.69 - $3449.99 6.4%
Gun Cases & Safes 110 $94.54 $41.44 $2.97 - $1532.99 19.2%
Targets 104 $41.25 $42.49 $2.99 - $337.99 20.8%
Parts Kits 104 $227.02 $149.99 $6.99 - $1254.99 23.7%
Ar Magazines 102 $22.68 $19.49 $8.9 - $70.99 14.7%
Gloves 99 $29.37 $25 $19.99 - $52.99 0%
Reloading Dies 99 $56.49 $37.29 $11.99 - $295.99 20.2%
Ruger(R) 94 $84.29 $28.49 $4.49 - $1324.99 4.5%
Red Dot Sights 92 $256.75 $229.99 $39.99 - $745 15.8%
Hunting Calls 91 $66.51 $22.99 $2.49 - $1499.95 5.6%
Thermal & Night Vision 89 $2813.68 $2699.99 $66.99 - $8374.99 15.8%
Apparel 89 $43.41 $32.49 $14.99 - $64.99 20.8%
Magazine Loaders 86 $25.41 $16.49 $3.99 - $219.99 0%
Handgun Frames 84 $122.06 $89.99 $46.99 - $329.95 13.7%
Inside & Outside Waistband Holster 83 $51.61 $45.99 $14.99 - $115.88 17.4%
Mens 78 $106.98 $77.5 $1.19 - $499.99 6%
Gunmag Gear 78 $20.78 $19.99 $0.25 - $49.99 0%
Bags 78 $46.8 $37.99 $14.29 - $190.99 6.6%
Medical 77 $66.33 $39.99 $7.49 - $259.99 0%
Footwear Accessories 72 $15.72 $14.49 $3.99 - $64.99 14.7%
Backpacks 72 $79.91 $50.99 $23.99 - $335.99 4.6%
Lights 69 $174.62 $128.31 $5.69 - $737 11.3%
Ak Parts 69 $108.41 $89.99 $3.99 - $700 8.4%
Ak Pistols 64 $1079.1 $1027.49 $729.99 - $2009.99 2.7%
Ice Fishing 62 $53.82 $19.79 $0.98 - $1599.99 9.7%
Wide Leather Hybrid Tuckable Iwb Kydex Holster 60 $71.45 $71.45 $69.95 - $72.95 0%
Leather Hybrid Tuckable Iwb Kydex Holster 60 $77.45 $77.45 $74.95 - $79.95 0%
Footwear 58 $129.04 $124.99 $114.99 - $150 0%
Owb Belt Loop Kydex Holster 54 $58.45 $58.45 $56.95 - $59.95 0%
Fixed Blade Knives 53 $71.61 $51.99 $7.99 - $200.99 18.9%
Moe Uppers 52 $435.43 $409.99 $179.99 - $2494.99 39.7%
Day And Night Optics 51 $2348.18 $2095 $299 - $6195 0%
Laser Sights 49 $169.21 $119.99 $8.99 - $824.99 17.5%
Rimfire Ammunition 49 $28.04 $11.99 $3.99 - $326.99 25.1%
Gun Belts 49 $64.6 $69.99 $34.99 - $75 0%
Reloading Bullets 48 $68.27 $40.59 $13.19 - $464.99 23.2%
Athletic Wear Tuckable Iwb Holster 46 $57.49 $57.95 $54.95 - $65.95 0%
Safety Gear 46 $103.17 $91.99 $8.49 - $228.99 5.9%
Jewelry & Watches > Jewelry 46 $163.15 $125 $30 - $1050 0%
Classic Uppers 45 $362.68 $359.99 $189.99 - $650.99 38%
Magazine Holsters 44 $42.22 $39.95 $31.95 - $52.95 0%
Clothing Accessories 42 $36.54 $21.49 $6.99 - $207.99 13.1%
Decoys 41 $93.63 $67.49 $4.79 - $399.95 6.5%
Holster Accessories 40 $25.39 $11.95 $5.95 - $358.2 2%
Nc - Hats 40 $29.23 $30 $25 - $32 2.9%
Shoulder Holster 39 $118.43 $111.99 $18.99 - $225.99 15.5%
Night Vision Optics 39 $5028.33 $3995 $1795 - $12995 0%
Outerwear 39 $38.8 $29.49 $22.99 - $59.99 38.1%
Rifle Magazines 39 $52.35 $44.99 $14.99 - $150.99 16.7%
Optic Accessories 36 $108.05 $82.49 $17.99 - $249.99 3.7%
Knife Accessories 35 $39.05 $27.99 $5.99 - $99.99 7.2%
Tools 34 $29.29 $15.89 $2.19 - $173.99 16.1%
Reloading Case Cleaning & Preparation 33 $56.69 $12.99 $2.99 - $457.99 24.6%
Gun Magnet Mount - Standard 33 $127.88 $85 $45 - $479.99 0%
Bipods & Tripods 33 $111.45 $96.99 $9.99 - $570.99 17.7%
Thermal Imaging 32 $2350.31 $2047 $439 - $5699 0%
Deer Feeds 32 $17.52 $16.29 $4.59 - $39.99 10.5%
Range Gear 31 $77.59 $39.99 $5.99 - $449.99 0%
Tree Stands 29 $132.68 $99.99 $9.89 - $449.99 8.2%
Belly Band Holster 28 $52.23 $54.09 $34.95 - $82.99 8.3%
Clothing 28 $16.1 $15.99 $3.99 - $20.99 0%
Trigger Guard Tuckable Iwb Kydex Holster 26 $38.45 $38.45 $36.95 - $39.95 0%
Belts 24 $54.58 $50 $50 - $69.99 0%
Competition Holster 24 $104.95 $104.95 $99.95 - $109.95 0%
Animals & Pet Supplies > Pet Supplies 24 $69.98 $24.99 $2.78 - $1149.99 0%
Category Name: Shop All|Category Name: 1/2" Steel Targets 23 $174.99 $184.99 $19.99 - $389.99 0%
Premium Uppers 22 $620.72 $619.99 $399.99 - $829.99 17.3%
Reloading Bullet Casting 22 $136.73 $142.99 $5.29 - $142.99 25.6%
Pouches 21 $35.87 $22.99 $6.99 - $74.99 16.2%
Binoculars 21 $526.58 $339.99 $13.99 - $1499.99 18.9%
Womens 20 $80.84 $79.99 $19.99 - $155 3.1%
Trail Cameras 20 $80.1 $47.29 $12.59 - $299.99 7.3%
Smith & Wesson(R) 19 $49.62 $23.74 $2.99 - $274.99 5.5%
Reloading Die Parts & Accessories 18 $26.98 $33.64 $8.99 - $35.99 24.8%
Pocket Holster 18 $20.8 $17.56 $9.49 - $37.29 19.6%
Category Name: Shop All|Category Name: Parts & Accessories 17 $23.23 $19.99 $7.99 - $74.99 0%
Rangefinders 17 $651.4 $699.99 $102.99 - $1299.99 22.9%
Universal Holster 16 $34.45 $27.95 $22.95 - $54.95 0%
Electronics & Navigation 16 $328.68 $274.99 $49.99 - $1199.99 6.9%
Category Name: Shop All|Category Name: Stands & Hangers 15 $86.26 $39.99 $14.99 - $349.99 0%
Reloading Shellholders & Shellplates 15 $30.63 $27.99 $4.99 - $114.99 25.9%
Hunting Blinds 14 $133.78 $114.99 $19.99 - $359.99 10.5%
Reloading Press Accessories 13 $19.94 $13.99 $8.99 - $38.09 19.4%
Decals 13 $4.38 $5 $1 - $6 3.1%
Reloading Brass 13 $59.82 $52.49 $26.59 - $119.99 20.9%
Reloading Ammo Boxes & Labels 13 $14.84 $8.99 $1.79 - $76.99 28.1%
Ak Magazines 12 $43.57 $23.99 $4.99 - $102.99 26.7%
Leather Holsters 12 $79.95 $79.95 $79.95 - $79.95 0%
Category Name: Shop All|Category Name: Reactive Targets 12 $160.82 $149.99 $24.99 - $329.99 1.3%
Ankle Holster 11 $45.51 $31.89 $22.99 - $105.99 22.8%
Home & Garden > Business & Home Security > Security Safe Accessories 11 $445.15 $229 $38.5 - $1252.9 0%
Category Name: Shop All|Category Name: 3/8" Steel Targets 11 $206.35 $199.99 $59.99 - $379.99 0.9%
Accessories 11 $37.41 $44.95 $3 - $49.95 0%
Spotting Scopes 11 $601.7 $599.99 $7.79 - $1799.99 11.2%
Ammunition Carriers 11 $67.26 $50.29 $8.19 - $255.99 18.4%
Taurus 10 $27.37 $20.87 $5.99 - $75.99 8%
Browning 10 $49.54 $28.24 $12.99 - $142.99 2.2%
Kids 9 $53.34 $49.99 $9.99 - $114.5 8%
Crossbody Bags 9 $150.62 $184.95 $81.95 - $184.95 0%
Shotgun Magazines 8 $71.07 $31.89 $19.79 - $179.99 18.8%
Category Name: Shop All|Category Name: 3/8" Steel Targets|Category Name: Reactive Targets 8 $272.74 $269.99 $71.95 - $599.99 1.3%
Category Name: Shop All 8 $159.36 $139.99 $84.95 - $269.99 4%
Lux Weapon Mounted Light Iwb Kydex Holster 8 $72.45 $72.45 $69.95 - $74.95 0%
Tactical Pens 7 $58.52 $19.99 $14.99 - $263.99 17.3%
Shooting Pads 7 $25.13 $28.99 $17.99 - $28.99 0%
Knife Kits & Sets 7 $55.85 $72.99 $17.29 - $89.99 23%
Fanny Packs 7 $104.95 $104.95 $104.95 - $104.95 0%
Reloading Case Length Gauges 7 $29.56 $9.99 $5.99 - $90.99 27.7%
Category Name: 3/8" Steel Targets 7 $158.26 $212.95 $14.99 - $269.99 3.5%
Reloading Powder Measures, Scales & Tools 7 $103.4 $120.99 $40.89 - $160.99 24.9%
Handcuffs 7 $16.46 $12.39 $4.99 - $44.89 27.7%
Batteries 7 $13.65 $8.99 $3.59 - $29 18.3%
Category Name: Shop All|Category Name: 1/2" Steel Targets|Category Name: Reactive Targets 7 $255.41 $289.99 $74.95 - $429.99 4.6%
Shooting Rests 7 $74.42 $78.99 $9.99 - $179.99 12.7%
X-Fer Weapon Mounted Light Iwb Kydex Holster 6 $62.45 $62.45 $59.95 - $64.95 0%
Category Name: Shop All|Category Name: Hot Deals|Category Name: 1/2" Steel Targets|Category Name: Best Sellers 6 $192.46 $209.95 $19.99 - $339.95 11.7%
Reloading Presses 6 $255.66 $261.49 $69.99 - $444.99 23.8%
Upper Serialized Receivers 6 $608.99 $544.99 $506.99 - $799.99 8.7%
Slings 6 $139.95 $139.95 $139.95 - $139.95 0%
Headwear 5 $29.75 $31.99 $23.79 - $33.99 3%
Category Name: Steel Challenge Targets 5 $461.99 $369.99 $299.99 - $849.99 0%
Otf Knives 5 $120.99 $29.99 $29.99 - $434.99 35.3%
Nc - Beanies 5 $15.2 $16 $12 - $16 8%
Thigh Holster 5 $142.39 $118.99 $75.99 - $219.99 17.9%

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Baits & Lures Magazines Handguns Reloading Supplies Sporting Goods > Outdoor Recreation Ar-15 Parts Rifles Handgun Parts Gun Accessories Ammo Nc - Apparel Gun Care Optics Accessories Ammunition Shirts Optics Iwb Kydex Holster Holsters Muzzle Devices Terminal Tackle Gun Parts Rifle Parts Owb Paddle Kydex Holster Ar Parts Rods, Reels, & Combos Shotguns Rifle Scopes & Optics Knives Sporting Goods > Outdoor Recreation > Camping & Hiking Shooting Gear Magazine Accessories Fishing Accessories Gun Cases Ar Rifles Lights & Lasers Storage Shotgun Parts Shooting Accessories Archery Equipment Outside Waistband Holster Scope Accessories Eye & Ear Protection Handgun Ammunition Rifle Ammunition Pants/Bottoms Inside Waistband Holster Tuckable Iwb Kydex Holster Hunting Accessories Shooting Targets Training Gear Cleaning & Finishing Shotgun Ammunition Hydration Ak Rifles Railed Uppers Scopes Folding Knives 138 Gun Storage Iwb Kydex Plus Line Holster Ar Pistols Tackle Storage Air Guns Tactical Handgun Magazines Vehicles & Parts > Vehicles > Motor Vehicles > Off-Road And All-Terrain Vehicles > Atvs & Utvs Gun Care & Accessories Ar Lowers Blackpowder Iron Sights Fishing Clothing Fishing Boat Gear Gun Cases & Safes Targets Parts Kits Ar Magazines Gloves Reloading Dies Ruger(R) Red Dot Sights Hunting Calls Thermal & Night Vision Apparel Magazine Loaders Handgun Frames Inside & Outside Waistband Holster Mens Gunmag Gear Bags Medical Footwear Accessories Backpacks Lights Ak Parts Ak Pistols Ice Fishing Wide Leather Hybrid Tuckable Iwb Kydex Holster Leather Hybrid Tuckable Iwb Kydex Holster Footwear Owb Belt Loop Kydex Holster Fixed Blade Knives Moe Uppers Day And Night Optics Laser Sights Rimfire Ammunition Gun Belts Reloading Bullets Athletic Wear Tuckable Iwb Holster Safety Gear Jewelry & Watches > Jewelry Classic Uppers Magazine Holsters Clothing Accessories Decoys Holster Accessories Nc - Hats Shoulder Holster Night Vision Optics Outerwear Rifle Magazines Optic Accessories Knife Accessories Tools Reloading Case Cleaning & Preparation Gun Magnet Mount - Standard Bipods & Tripods Thermal Imaging Deer Feeds Range Gear Tree Stands Belly Band Holster Clothing Trigger Guard Tuckable Iwb Kydex Holster Belts Competition Holster Animals & Pet Supplies > Pet Supplies Category Name: Shop All|Category Name: 1/2" Steel Targets Premium Uppers Reloading Bullet Casting Pouches Binoculars Womens Trail Cameras Smith & Wesson(R) Reloading Die Parts & Accessories Pocket Holster Category Name: Shop All|Category Name: Parts & Accessories Rangefinders Universal Holster Electronics & Navigation Category Name: Shop All|Category Name: Stands & Hangers Reloading Shellholders & Shellplates Hunting Blinds Reloading Press Accessories Decals Reloading Brass Reloading Ammo Boxes & Labels Ak Magazines Leather Holsters Category Name: Shop All|Category Name: Reactive Targets Ankle Holster Home & Garden > Business & Home Security > Security Safe Accessories Category Name: Shop All|Category Name: 3/8" Steel Targets Accessories Spotting Scopes Ammunition Carriers Taurus Browning Kids Crossbody Bags Shotgun Magazines Category Name: Shop All|Category Name: 3/8" Steel Targets|Category Name: Reactive Targets Category Name: Shop All Lux Weapon Mounted Light Iwb Kydex Holster Tactical Pens Shooting Pads Knife Kits & Sets Fanny Packs Reloading Case Length Gauges Category Name: 3/8" Steel Targets Reloading Powder Measures, Scales & Tools Handcuffs Batteries Category Name: Shop All|Category Name: 1/2" Steel Targets|Category Name: Reactive Targets Shooting Rests X-Fer Weapon Mounted Light Iwb Kydex Holster Category Name: Shop All|Category Name: Hot Deals|Category Name: 1/2" Steel Targets|Category Name: Best Sellers Reloading Presses Upper Serialized Receivers Slings Headwear Category Name: Steel Challenge Targets Otf Knives Nc - Beanies Thigh Holster